Today’s economy is driven by ever-changing technology and globalization. Businesses need keen and consistent marketing strategies in order to stay ahead. Bena•Factor Marketing℠ provides strategic marketing solutions that help businesses navigate and succeed in a dynamic playing field. Using industry best practices and resources, Bena•Factor Marketing℠ delivers optimal results based on customer-specific needs.
Bena•Factor Marketing℠ is a valuable resource for businesses in a highly technological, competitive, and global environment. Flexibility and adaptability are key to managing change and growth.
Bena•Factor Marketing℠ helps businesses navigate challenges brought on by our ever-changing universe. We help businesses develop strategic goals and implement solutions for managing simple to complex problems and projects. We help businesses create long-term marketing solutions that positively impact the bottom line.
Services include strategic marketing, marketing planning, market research, branding strategy, digital marketing strategy, and more. To discuss your needs, and to learn more about how Bena•Factor Marketing℠ can help, contact me, Bernadette Njoku.
Bena•Factor Marketing℠ is solely owned and operated by Dr. Bernadette P. Njoku. Through her work, she seeks to create value-oriented strategies and build mutually beneficial long-term relationships with clients. She focuses on understanding cultural, lifestyle, and various factors that influence behaviors. Her interests include social entrepreneurship, with special attention on the arts (fine arts, applied and decorative, and performing arts) as institutions that sustain economies and build societies.
She received her doctorate in business administration (D.B.A.) from Cleveland State University, OH, marketing and management specialities; master's degree in business administration (M.B.A.) from Pace University, NY, marketing specialty; and bachelor's degree (B.A.) in chemistry from the University of Dallas, Irving, TX.
Previously, Dr. Njoku served on the Advisory Board of the NYS Children and Family Trust Fund, and the boards of eBa Dance Inc., Black Dimensions in Art (BDA), Schenectady, NY, and Albany Center for Economic Success (ACES), NY. She has taught at various colleges/universities full- and part-time.