Bena•Factor Marketing℠ is solely owned and operated by Dr. Bernadette P. Njoku. Through her work, she seeks to create value-oriented strategies and build mutually beneficial long-term relationships with clients. She focuses on understanding cultural, lifestyle, and various factors that influence behaviors. Her interests include social entrepreneurship, with special attention on the arts (fine arts, applied and decorative, and performing arts) as institutions that sustain economies and build societies.
She received her doctorate in business administration (D.B.A.) from Cleveland State University, OH, marketing and management specialities; master's degree in business administration (M.B.A.) from Pace University, NY, marketing specialty; and bachelor's degree (B.A.) in chemistry from the University of Dallas, Irving, TX.
Previously, Dr. Njoku served on the Advisory Board of the NYS Children and Family Trust Fund, and the boards of eBa Dance Inc., Black Dimensions in Art (BDA), Schenectady, NY, and Albany Center for Economic Success (ACES), NY. She has taught at various colleges/universities full- and part-time.