Today’s business environment is globally and technologically driven. Bena•Factor Marketing℠
provides strategic marketing solutions that help businesses navigate and succeed in a
dynamic playing field. Using qualified industry practices and resources, Bena•Factor Marketing℠
works with clients to optimize results based on their specific needs.
Bena•Factor Marketing℠ is a key marketing resource that assists organizations in an increasingly competitive, global and technological environment. Bena•Factor Marketing℠ works diligently to develop long-term customer-specific solutions. While it is primarily a strategic planning and consulting firm, Bena•Factor Marketing℠ assists with the implementation and management phases of the process as well. Bena•Factor Marketing℠ also works with clients on a project-by-project basis as requested. To learn more, or for a complete list of marketing services, contact me, Bernadette Njoku, to discuss how Bena•Factor Marketing℠ can assist you.
Bena•Factor Marketing℠ is solely owned and operated by Dr. Bernadette P. Njoku. Her work focuses on creating value-oriented strategies, identifying sustainable markets, relation-building and maintenance, and understanding cultural, lifestyle, and other factors that influence customer behaviors. Her interests include social entrepreneurship, with special attention on the arts (fine arts, applied and decorative, and performing arts) as institutions that sustain economies and societies.
She received her doctorate in business administration (D.B.A.) from Cleveland State University, OH, marketing and management specialities; master's degree in business administration (M.B.A.) from Pace University, NY, marketing specialty; and bachelor's degree (B.A.) in chemistry from the University of Dallas, Irving, TX.
Previously, Dr. Njoku served on the Advisory Board of the NYS Children and Family Trust Fund, and the boards of eBa Dance Inc., Black Dimensions in Art (BDA), Schenectady, NY, and Albany Center for Economic Success, NY. She has taught at various colleges/universities full- and part-time.