Bena•Factor Marketing℠ is a key resource that assists organizations in an increasingly global, technological, and competitive environment.  Bena•Factor Marketing℠ works diligently to develop long-term customer-specific solutions.  In addition to strategic planning and consulting, Bena•Factor Marketing℠  assists with managing and implementing complex, as well as, less complex but necessary projects that impact the bottom line.  To learn more, or for a complete list of marketing services, contact me, Bernadette Njoku. 

Bena•Factor Marketing℠ is solely owned and operated by Dr. Bernadette P. Njoku.  Her work focuses on creating value-oriented strategies and building mutually beneficial long-term relationships. It also focuses on understanding cultural, lifestyle, and other factors that influence customer behaviors. Her interests include social entrepreneurship, with special attention on the arts (fine arts, applied and decorative, and performing arts) as institutions that sustain economies and build societies.

She received her doctorate in business administration (D.B.A.) from Cleveland State University, OH, marketing and management specialities; master's degree in business administration (M.B.A.) from Pace University, NY, marketing specialty; and bachelor's degree (B.A.) in chemistry from the University of Dallas, Irving, TX.  

Previously, Dr. Njoku served on the Advisory Board of the NYS Children and Family Trust Fund, and the boards of eBa Dance Inc., Black Dimensions in Art (BDA), Schenectady, NY, and Albany Center for Economic Success, NY. She has taught at various colleges/universities full- and part-time.